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Writing Samples

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Case Study

Anatomy of an Oscar-Nominated Film: Still Alice

I analyzed the Oscar campaign for Still Alice, a film about a Columbia professor diagnosed with Early Onset Alzheimer's Disease. The campaign mainly focused its efforts on highlighting Julianne Moore, the lead actor, as the central figure of the project.

Blog

Anime Hate: America's Othering of a Valid Art Form

This is a sample blog post I wrote for my Public Relations Writing Class. It is written in a more informal voice than my other samples. I discussed what I find to be an issue in perception of an art form that is not in the mainstream of the United States. It turned into an inspiration for a personal blog post, which is elaborated upon in my blog.

Beneath the signature, I included some social media posts that would be used to publicize the posting of the blog post.

Case Study

Be The Match's "It's On You"

This is an analysis of the "It's On You" campaign for Be The Match, a national donor registry. The campaign was planned and executed with the help of PadillaCRT.

240x320_grammys2006_highlights_mariahcarey_56790839_timclary.jpg http://barbaroskalin.blogspot.com/2006_02_01_archive.html

Social Media Press Release

This is a press release written following a fictional charity event that would have taken place at American University (see below). I was sure to include social media links as well as multimedia coverage of the "event."

SMPR

A Night of Charity

A fictional charity concert that took place at American University. I chose Mariah Carey as the main act because of her talent, brand, name recognition, and philanthropic history.