Jalen Fairborne Chapman

Account Director, Sunshine Sachs Morgan & Lylis

July 2024 – Present

• Coordinating accounts' day-to-day functions while creating and driving strategic goals for entertainment, music, and gaming clients– from media outreach initiatives to C-Suite thought leadership

• Direct manager for junior staff, providing mentorship and career coaching

• Personal representation for Emmy-, Tony- and Grammy-winning talent

• Leading new business initiatives

• Member of multiple employee resource group (ERG) initiatives for LGBTQ+ and Black employees

• Leading media outreach initiatives

• Red carpet/event planning and support

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Account Manager, Sunshine Sachs Morgan & Lylis

June 2021 – July 2024

• Coordinating accounts' day-to-day functions while creating and driving strategic goals for entertainment, gaming, tech, venture capital, consumer, and real estate clients

• Leading multiple employee resource group (ERG) initiatives for LGBTQ+ and Black employees

• Leading media outreach initiatives

• Red carpet/event planning and support

• Personal publicity

• National music tour coordination

• C-Suite thought leadership

• Managing junior staff

• Pitching new business

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Account Supervisor, M&C Saatchi Sport & Entertainment North America

November 2020 – June 2021

• Managing accounts' day-to-day functions while creating and driving strategic goals for entertainment, gaming, tech, and liquor clients

• Leading media outreach initiatives

• C-Suite thought leadership

• Managing junior staff

• Member of DE&I ERG

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Senior Account Executive, Allison+Partners

February 2020 – November 2020

• Allison+Partners Q3 2020 Homer Award-recipient for stellar account team results

• Founder and global lead of Allison+Palette, an internal Diversity & Inclusion employee resource group

• Executive positioning (including members of the C-Suite), media relations, event coordination

 

Account Executive, WE Communications

September 2018 – February 2020

• “SWAT” Team member – assisting accounts across Tech and Consumer practice groups

• Executive thought leadership, strategy, and direct reporting to and for C-Suite executives

• Leading traditional and broadcast media outreach campaigns and initiatives

 

Account Executive, FleishmanHillard

May 2018 – August 2018

• Leading crisis reporting and strategy efforts

• Executive thought leadership and strategy (including C-Suite executives)

• Managing interns and other junior staff

 

Assistant Account Executive, FleishmanHillard

November 2016 – May 2018

 

After about six months of being a Graduate Development Professional, I was officially hired as an Assistant Account Executive. With this position, I continued to support my account leads, but to a more intensive degree. I have assisted with executive thought leadership, new business research and pitching, crisis reporting and strategy, and internal communications strategy.

 

Graduate Development Professional, FleishmanHillard

New York, NY   May 2016 – November 2016

 

As a Graduate Development Professional, I was primarily day-to-day support from daily media coverage monitoring, pitch creation, and media outreach. I was also on a crisis reporting team, and was able to assist a client with SEO maintenance on their website, helping their online rankings. 

 

SEO/SEM Account Coordinator, Labelium

July 2015 - Present

 

At Labelium, I learned the best practices of search engine optimization and search engine marketing, and applied them to the websites, online advertisements, and content copy for their product pages. This included conducting keyword research, writing ad copy, creating campaigns & ad groups for new products, and bidding on the most appropriate keywords. I also paced the budgets of the accounts and assisted in SEO audits.

 

Digital Strategy Intern, ReThink Media

March 2015 - May 2015

 

My responsibilities included monitoring and posting to the social media accounts of the various initiatives of ReThink Media. I researched the current political and social issues that we would report on, as well as prepared content to be pitched to reporters. I was present at and participated many of the staff meetings, where we planned  our upcoming communications strategies. I learned how to use tools like Topsy and Sysomos, and before my time ended because of graduation, I proposed new policies for various accounts.

 

 

Social Media & Administrative Intern, August Black, New York, NY

​June 2014 - August 2014

 

I was in charge of August Black's various social media platforms. My responsibility was to updating and expanding our social media following. To do this, I created and uploaded content to the official website, as well as promoted events and connecting with other designers in the New York City region.

 

 

Server, Willow Ridge Country Club, Harrison NY

​June 2014 - Present

 

As a server, I relied on many of my skills relating to interpersonal communication. Because the greater majority of clients are paying members, one of my responsibilities is to improve and maintain the environment that they are payng for and have come to be comfortable in. I've also come on to rely on my skills of memorization, adaptability, and stress management to accommodate the variety of personalities I interact with, the different types of events, and fluctuating periods of traffic.

 

Eagle Communications, Public Relations Student Society of America (PRSSA), American University

October 2013 - Present

 

I am a Firm Member of Eagle Communications, the student-run public relations firm through the American University chapter of PRSSA. Being elected the Firm Director in May 2014, my responsibilities are comprised of coordinating with clients including American University and the American Diabetes Association on reformatting websites and raising awareness for upcoming events.

 

 

Anchor & Reporter, ATV, American University

September 2013 - Present

 

I was reporting and camera operating on local/campus-related events on a weekly basis. On a bi-weekly basis, I am one of the Entertainment Anchors for the weekly ATV broadcast. Whether I was on-site or in the studio, I am responsible for researching, writing, and presenting news story. I've started learning how to edit videos using Final Cut. Next semester, I aim to produce a show of my own.

 

Columnist,  The Eagle, American University

September 2013 - January 2014

 

For one semester I was one-half of Get It Together, a weekly advice column published through American University's newspaper. The column was co-created by and written with my colleague, Grace Cassidy.

 

Assistant Manager, CUTCO, Vector Marketing, Scarsdale, NY

June 2013 - January 2014

 

Beginning as an entry-level sales representative, I presented and marketed CUTCO cutlery through a referral system and sold over $18 thousand in personal sales. After being promoted to one of the Assistant Managers of my office, I focused on coordinating with District Manager, running interviews, and hiring new employees.

 

SEO Intern, Shazzam Media, Jacksonville, FL

June 2013 - August 2013

 

I assisted clients in maximizing Search Engine Optimization (SEO) opportunities, mainly through utilizing Google AdWords. I also created content, such as quizzes from webinars, to be posted on official website to clients.

 

Social Media Intern, Fanattac, Los Angeles, CA

June 2013 - August 2013

 

I promoted upcoming events and contests by coordinating strategic social media outreach approaches with the COO and other interns.